What are the trends of website development in 2020

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Specialization in website development and user experience is an ongoing process. At every moment, new tools, methodologies and even languages and styles appear to be implemented. Therefore, being ahead of trends is essential not only for the routine of the developer, analyst or professional designer. In addition, understanding trends allows companies to update themselves to develop better projects.

With 2019 coming to an end, Inteltrix a web development company in Lahore have selected some trends in website development that could be decisive in 2020. Ready for what the future holds for you and your users? Check it out below.

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1. Images and graphics incorporated in website development

It is already common to see a more handmade approach in graphics used by web designers. In 2020, the use of photos and images highlighting products and services tends to be more relevant than ever. This is especially true in the development of e-commerce sites and online stores, which have 60% of their user base attracted by product images and photos.

In addition to highlighting photos and images, it is possible to check vector graphics and printed media patterns by migrating to the websites. With the popularization of digital arts and its implementation with CSS3 and HTML5, web designers and UI analysts have new ways to highlight their projects.

2. The importance of SVG in graphic scalability

Optimization in website development is not new. In 2020, the trend for web designers and UX and UI professionals will be to implement functional graphics solutions. Traditional image formats such as .png, .gif and .jpg, although lightweight, are not vectorable. This means that there is a limitation to working with pixels in other media. To solve this, .svg is becoming an ever-increasing trend.

Although the vector format in .svg is not new, we are still scratching the surface of its possibilities in graphic elements. The format, in addition to being accessible, is functional and can be scaled in a practical way by front-end professionals. For website development in 2020, this means that more features can be worked on. This includes 3D images, 360 ° views and even short animations.

3. Expansion of Mobile-First thinking

A while ago, mobile was thought of as an adaptation of desktop versions in website development. The trend for the coming years is to think first about the responsive design of the mobile and adapt it to other interactive screens. Smart TVs, tablets and wearables offer new challenges and solutions for UX professionals. The future is to expand this thinking so that new technologies are accessible for the user experience.

Another point where Mobile-First influences website development is the backend. Traditional sites will fall out of favor when scripts allow Mobile Accelerated Pages (or AMP) to load their content instantly. With a thought focused on mobile, it is also necessary to think about the development of agile websites that solve the pain of your customer’s consumers.

4. Flexible menus adapted to the user experience

Still on mobile, it is worth talking about the design of grids, the guidelines used for the design of the layout and styles in website development. Solutions and CSS plugins for these grids are available on platforms such as WordPress and facilitate the management of space and content. Thus, navigation becomes more intuitive for the user.

Combined with mobile thinking, it is important to make the content more scan able and have a simple navigation. Thus, elements are created as items that appear at the bottom and do not hinder navigation, or flexible menus that start from the bottom up.

5. Voice and visual research resources

As predicted by, companies that redesign their websites to include voice and visual surveys could increase their e-commerce revenue by 30%.

The justification is that this type of research is more personal and helps companies to understand with more assertiveness the intentions of their audience and the resource should, increasingly, be sought and valued by the consumer.

6. Hot sites as strategic resources

For 2020, Inbound Marketing should be more consolidated. And with it, resources like blogs and hot sites should have even more evidence.

Thus, the reality of having an additional channel to the institutional website should be increasingly common. Hot sites, in this way, will be widely used to promote product and service launches, promotions with determined duration, event disclosures, among other more punctual actions.

Are there any other trends in website development that you already identify as a future priority? Share your experience in the comments. To the next.

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