How to Start Your Own Graphic Design Business in 2020?
The past some years has seen a huge bifurcation in the education field. Even the internet has opened the whole world of possibilities for the students. There’re many specialized courses and students have complete freedom of exploring their prospects. Graphic design is one of the important fields. The engineering or medical trend is outdated nowadays. Nonetheless, the balance between demand & supply in the sector is equal to a given sector at any point in time. While small rituals differ from one person to another, you will find that the work process by the graphic design firms and freelance designers is highly consistent over the board. Every professional has the step-by-step procedure for completing the design work to a very high standard.
We will take a close look at the process that freelancers use to bring the design brief in reality for the clients. Right from building the mood boards to mock-ups and assessing the print proofs and testing, these are some building blocks of the professional’s work process. Continue reading to find out how you can make your workflow more efficient and smoother each time.
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Step 1 – Review Your Design Brief
Go through the brief of the design many times. Make sure the client’s deadline and budget for delivering any project assets. By completing their work on the due date is an essential attribute for the professional designer. When you analyze the complete brief, scanning for the keywords or deliverables, think how long this design process can be as well as a factor it in your work plan. You must look for as well as highlight all the keywords linked to market, industry, tone, form factor, and style. Know more about the process: How to respond and interpret to the logo design brief. Suppose you have an ability to speak straight to the client (online or verbally) then you can ask many questions you want.
When continuing with next design process steps, refer back to your brief as the reference point. Refer to the brief and ensure that your designs answer this brief. Keep in mind you are the designer with a job to solve it. At such point in process your mind get moving in the circles thinking about many designs that you will create. Stop and continue to the next step 2.
Step 2 – Research & Discovery
Research can make you the better designer and saving you plenty of thinking time. Second step is very important. You will become highly engaged with client’s requirements, and making your design much superior than rest. Never skip the step if you are entering the freelance design contest, since a little time spent on the research (over 30 mins) can give you a complete benefit.
- Target demographic (gender, age, and location)
- Understanding business
- Understanding brand vision and value
- Client’s industry and competitors
- History and culture of a brand
Including the focused and short research stage in the design process can sync your design ideas together and answer the brief.
Step 3 – Establish your design process
Each designer has got their own process, and this is hardly linear, however, in general it is how branding process will be completed that will be used as the guide for establishing your own.
- Design brief – You must conduct the questionnaire and interview with your client to get complete design brief.
- Research – You must conduct research that is focused on industry itself, history, and competitors.
- Reference – You must conduct research in the logo designs that are successful or current styles or trends that are linked to design brief.
- Sketching & conceptualizing – Develop logo design concepts over the brief & research.
- Reflection – Take a little break throughout your design process. It allows your design ideas to mature as well as allows you to get renewed enthusiasm. Get feedback.
- Presentation – Select to present just some logos to client or whole collection. You must get the feedback & repeat till completed.
Step 4 – Build Your Concepts
You must develop three to five different finished design concepts for giving your client a few choices. They must be simple to digitalize when you have made the sketches. If possible, explain the concepts to your client in the design rationale that explains the main reasons behind every concept. You will look knowledgeable if you have done a little research. Always love your concepts. Never create something that you do not like or get upset when client selects it.
Listen and analyze the client’s feedback whenever they share any view and perspective over your concepts. And from there, you may develop and stay attentive to the design.
Step 5 – Evolve & Iterate Your Design Concept
Your client might want you mix n match from the concepts that you have presented and come with something completely. It is usual for the clients to make some requests for the little design tweaks. But, in reality, as the designer, it is a part of this job for doing any design amendments. Once again, remember the budget and time restraints. Think if it is worth to create several changes, and not then you must communicate it to your client.
Suppose you have won the design contest, it is the reasonable client expectation, which you can finalize your design during a handover phase. The Key is keeping up this communication with your client.
Step 6 – Charge in a right way
“How much?” is a frequently asked question as well as will not be answered very easily because each graphic design firms has got different expectations and needs. You need to take many factors into consideration while designing the logo or brand identity, like how many concepts have to be presented or how many revisions are required, how much of research will be required, and how large the business is or more. The right approach is drawing up the customized quote for every client and doing this you must learn how you can price the design that is a different topic in itself.
One main point to convey is that all the designers have to work a bit smarter in determining independently what their skill, talent, and knowledge are worth as well as charge your client accordingly without any question and apology. To be a bit smart to determine what you must charge for the work can hopefully let you ‘work less, and charge more’ in near future.”
Step 7 – Keep Learning
When you know knowing what many other brands have actually succeeded in or why they succeeded provides you high insight and you will apply this attained knowledge for your work. For instance, let us look at classic Nike Swoosh. The logo was made by Caroline Davidson and it is the best example of strong and memorable logo, to be effective without any colour & easily scalable.
Not just is it easy, fast and fluid but also has some related symbolism; this represents a wing in famous statue of Goddess of Victory, and Nike is an ideal figure for the sporting apparel business. Even Nike is one of the best logos, however, think about some other famous brands, which you know & check out the logos – so what makes them highly successful?
Step 8 – Deliver the right files
You are done. In the traditional graphic design firms, the designs can take several months to develop as well as finalize with the client. It just some hour to some days to complete a handover phase. Now it is the time to send your finished files to your client!
Delivering right files to the client is a way to make sure your client will not come back to ask for the revisions and different versions of the logo. This ensures that logo gets displayed rightly in all the circumstances that must get supported by the style guide. You must give the client 5 best quality of files every logo variation – it means offering the spot-colour file, pure CMYK file, pure black file, pure white file and RGB file. As the guide, these must normally be in TIFF, EPS, and JPEG or PNG formats. You can provide the favicon too.
The logo design tips must help you to become the better graphic designer in real theory. But, it is very important to state even though lists like this are the good starting point for your career as a graphic design, they must not just hold you back – these rules are created to break and there’s not any ‘right’ way while it comes about the logo design. You just need to sketch, explore as well as create your best design! And repeat.
Also, it is very important to keep in mind that your logo isn’t your brand, and nor it is your identity. Graphic design, branding and identity design all have got different roles, which together form the perceived image for the business and product. Now you have learned a lot about graphic design, you must learn how the logos fit in this entire whole brand identity.