7 Ways to Increase Customer Engagements on Your Business Website
If you have a business website, one of your main priorities is to have as much web traffic as possible. Customer engagements can be the thing that takes your website to the next level. It can be difficult to know what will take your website from ordinary to extraordinary but this guide is here to help.
Your website is the first thing that customers will see when they’re browsing for services so making a good impression is crucial. The right website will also build trust among your consumers. Keep reading to learn the 7 ways to increase customer engagements on your business website.
1. Speed Things Up
Think of the last time you had to wait a long time for a website to load, what did you end up doing? It’s likely you only waited for a bit before exiting the website. One of the most important things you can do to improve your website and increase website engagement is making sure that your website is fast.
In fact, 46% of people say that waiting for a website to load is what they currently dislike the most. So the first thing people will notice is how quickly your website loads. Be sure that both the desktop version of your computer as well as your mobile site are working quickly.
2. Pay Attention to Mobile
About 3/4 of internet users will access the web solely via their smartphones by 2025. For this reason, you need to make sure that your website is optimized for mobile. This means not only having a great design but ensuring that both your desktop website and mobile website load quickly and efficiently.
If you aren’t sure of the amount of engagement your website has, there are several ways to check, including decibel scoring. That way you know what you’re starting with.
3. Make Things User-Friendly
One of the best things you can do to keep customers engaged is to create a business website that is user friendly. This means having a simple layout and easy to navigate menus. If a website is too cluttered and complicated then it can frustrate your customers and lead them to find a simpler website.
Think of the most important things, find inspiration for different popular designs, and create a good looking website that leads people to find everything they need with ease.
4. Ask For Reviews
Knowing what your potential customers are looking for is crucial to always improve your services. One way to do this is by allowing people to leave reviews on your website. That way, you can know directly from the source what needs improvement and what is working well.
Being able to gauge your performance gives you the ability to change things in a way that people are looking for. While you shouldn’t be taking every review’s advice, look over any common critiques and compliments. Then you can see if there is a glaring problem that you have been avoiding.
5. Utilize Social Media
Social media is an influential part of the digital age that is a great tool for business engagement. You’re able to interact with customers and connect on a more personal level. It gives you the ability to brand your business using different elements: photos, stories, polls, etc.
You’ll also be able to check on competitors and see the way they’re marketing through social media. There’s also ease in seeing the purchasing patterns of your customers, which can give you insight into trends that will develop your business.
If you want to reach a younger audience, social media is an important tool. Generation Z is on social media the most so you’ll be able to have loyal customers from a young age.
6. Provide a Live Chat Feature
If you want to really connect with customers, consider a live chat feature. Not only does it save you money since it’s must cheaper than having phone support, but it is also likely to increase sales! Customers that use live chat are more likely to make purchases than those who won’t.
Not only does it benefit you but it also is a benefit for customers. It is convenient for them to use and their queries can get answered in no time. It’s important to keep your users coming back and a live chat will build long-term relationships with them.
7. Offer Rewards
With so much competition out there, you really want to stand out above the rest. One of the ways to do that is to offer rewards. You may be wondering what kind of rewards to offer, this guide will help you out.
People enjoy the recognition of their loyalty, consider the opportunity of rewarding your customers with badges or awards based on their activities. Try to have customers insert their birthdays so you can send them a birthday email, it’s a simple gesture that goes a long way.
You can also do special VIP programs and offer things like exclusive sales or free upgrades. If your business has downloadable content for sale, consider small freebies that customers can download to keep them engaged with your content.
Increase Customer Engagements
To thrive as a business, having a digital platform is a must. Around 4.5 billion people use the internet every day and there’s no sign of that slowing down. Your website must be optimized to increase customer engagement.
There are several ways to buff up your website to increase web traffic and keep customers interacting with it longer. This will not only attract new customers but it will have old customers coming back! Your business will be thriving in no time.
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